What Happened
Oculus rolled out social features and games to the Samsung Gear VR on Thursday, marking a great advance in VR development. Users can now create a profile and then easily search for friends by their Oculus username. Support for new multiplayer VR games such as Social Trivia and Herobound are being added to the platform as well, allowing users to play alongside each other in virtual reality. Moreover, Oculus will also be adding 360 video content from Facebook to its video section next week, allowing users to pull in the spherical videos from their News Feed to watch in Gear VR.
What Brands Need To Do
As virtual reality technologies continue to grow in capabilities, brands are also starting to experiment with some more sophisticated forms of VR content. One recent example in this regard is insurance firm Liberty Mutual, who launched its first VR campaign this week on Facebook. Created with Havas and Facebook’s Creative Shop, the brand’s VR spot is designed to promote Liberty Mutual’s 24/7 roadside assistance service through a choose-your-own-adventure style interactive experience. As Facebook makes a strong push for VR and 360-degree videos, brands would be smart to seize the opportunity and work closely with content creators to craft interactive VR experiences to intrigue and engage consumers.
Source: VentureBeat & AdWeek
Header image courtesy of Oculus Blog
