What Happened
Following last week’s announcement of a plugin that automatically generates Instant Articles pages for WordPress sites, brands are getting another tool to publish their content with Facebook’s fast-loading program. Facebook has opened up Instant Articles to mobile publishing platform Steller, allowing all users, including brands, to use Steller’s app to create and distribute content on Facebook through Instant Articles.
What Brands Need To Do
Since its debut last May, Facebook has restricted access to Instant Articles to publishers only. Now with these two new tools, brands can easily publish content in Instant Articles without piggybacking on publishers’ content. As media consumption shifts toward mobile, it is crucial for brands to start using the tools available to optimize their digital content so as to deliver a leaner, faster user experience to mobile consumers.
Source: Marketing Land