What Happened
Buzzfeed, master of viral videos and sponsored content, announced at SXSW on Saturday that it is launching a new premium ad product designed to help brand advertisers better reach audiences on mobile, desktop, and various social channels where Buzzfeed has built strong followings. The new ad product, Swarm, will allow brands to run campaigns simultaneously across all of Buzzfeed’s web and mobile properties, as well as six of its social platforms: Facebook, Instagram, YouTube, Tumblr, Vine, and Snapchat Discover.
What Brands Need To Do
As media consumption continues to fragment, it is becoming increasingly important for brands to reach out to consumers on as many media platforms as possible. This new ad product from Buzzfeed can mitigate some of the stress of running a multi-channel ad campaign, and also give brands a comprehensive look at where they are most likely to find their target audience. Last month, NBCUniversal also launched a new ad division specifically for handling multi-channel ad campaigns. As new holistic ad products become available, brands would be wise to experiment with such products to get in front of more people.
Source: AdWeek