What Happened
Facebook continues to build out Live Video as it adds a variety of new features to its live-streaming product today and boosts their positioning in the News Feed. Users will now be able to discover public live-streams via a dedicated Live Video tab on their mobile app, taking the prominent spot where Messenger used to be. Other new features include live Reactions, filters, and the ability to post live videos to private groups, allowing for more interactions and customizations on the live-streams. In order to attract more content creators to its live-streaming platform, Facebook is reportedly paying publishers to post a certain number of live videos each month.
What Brands Need To Do
Even though Facebook’s Live Video does not currently carry ads, some early adopting brands, such as GE, are already using it to broadcast sponsored events or branded content. The new additions of customization and discovery features should help attract more users and content creators to Live Video, giving Facebook a considerable boost over other live-streaming platforms such as YouNow and Twitter’s Periscope. For brands wishing to connect with audiences in real time, it is time to try Facebook’s Live Video.
To read more on how brands can reach the fragmented audiences on streaming platforms, please check out the Appified TV section in our Outlook 2016.
Source: Facebook Newsroom
Header image courtesy of Facebook Newsroom