What Happened
To promote the upcoming Teenage Mutant Ninja Turtles movie, Paramount Pictures is jumping in on the chatbot craze with four bots on popular teen chat app Kik which allow users to chat with the four Ninja Turtles. Each chatbot has a personality based on their corresponding character, designed to reply with witty responses, fun GIFs, and, most importantly, links to the trailer for the new movie. Kik officially launched its chatbot store last month, attracting brands such as H&M, Sephora, and The Weather Channel to develop chatbots for its platform.
What Brands Need To Do
Paramount’s effort offers another example of an entertainment brand seeking engagement with their prospective audience with a chatbot, following the Messenger chatbot that UM built for Sony to promote the Goosebumps movie. As we pointed out in our Fast Forward analysis on Facebook’s F8 Event, brands should consider developing useful bots to reach customers on the popular messaging apps they’re already using.
For more information on how brands can effectively reach consumers on messaging apps and other conversational platforms, check out the Conversational Interfaces section in our Outlook 2016.
Source: AdWeek