What Happened
Gimbal is teaming up with Health Media Network (HMN) to bring beacons to medical centers and doctors’ offices. HMN’s digital display platform, currently serving over 12,000 medical facilities across the country, customizes and targets content for 30 specialty health networks. With this partnership, Gimbal beacons will bring geofencing solutions around medical facilities to HMN’s existing digital displays, enabling targeted messaging between healthcare brands and patients.
What Brands Need To Do
This new beacon program enables wellness and pharmaceutical brands to tap into the power of targeted messaging at a crucial time in patients’ healthcare journeys. With the beacons in place, this partnership also opens up the possibility of beacon-triggered mobile messaging in doctors’ offices, which, provided that HMN partners with the right apps to deliver the messages, could bring the communication between brands and patients to a more intimate and effective level.
Source: GeoMarketing