What Happened
GE is sending a team into the Masaya Volcano in Nicaragua, one of the world’s most active lava lakes, to install a wireless sensor network for monitoring purposes and it is using two of the hottest social media products to share this adventure with fans. Since Tuesday the company has been sending out Snapchat Stories that document its epic journey downward and is planning a Facebook Live event on August 12 straight from the site of the active volcano, allowing fans to ask the staff members all sorts of volcano-related questions.
Why Brands Should Care
GE is no stranger to livestreaming as the company has used Facebook Live and Periscope to broadcast interesting events to humanize its brand. Hosting a live event at an active volcano is an intriguing premise and using Snapchat to hype its Facebook Live event is a great touch. Brands looking to create live video content should take a cue and learn to use other social channels to properly promote Live events. In addition, Facebook has started testing mid-roll ads in Live video, something that brand marketers should look out for as well.
Source: The Next Web