What Happened
Singaporean bank DBS wants customers to handle their common banking tasks by texting a chatbot. Available via text and soon on WeChat and Whatsapp, the chatbot uses natural language processing to understand customers’ requests and carries out transactions as commanded. DBS says the SMS bot was created in partnership with U.S.-based Kasisto, a spin-off of SRI International, the company that created Siri.
What Brands Need To Do
DBS Bank’s chatbot serves as a user-friendly banking tool that caters to mobile users’ increasing usage and fondness of messaging apps. As branded bots are poised to become a crucial tool, brands should consider developing bots to reach customers on messaging apps that are popular among mobile users. For more information on this topic, check out our Medium post on branded chatbots.
The Lab has extensive knowledge about building chatbots. If you’re interested in reaching your audience on messaging apps and better serving them with a chatbot, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) for more information or to schedule a visit to the Lab.
Source: Mashable