What Happened
Snapchat introduced on Tuesday a web-based tool that makes it easier for everyone to create custom Geofilters. The web tool comes with a set of templates for weddings, birthdays, and other special occasions, allowing Snapchat users to create their own Geofilters for as low as $5. Snapchat launched on-demand custom Geofilters in February as another way to generate revenues and several brands have since embraced this product. Brands such as McDonald’s and Starbucks are using them at concerts and sporting events to engage with Snapchat users.
What Brands Need To Do
Sponsored Geofilters is among Snapchat’s several unique ad products that blend the brand messages natively into the user experience. By making it more accessible, Snapchat is also making it easier for brands with a smaller budget to try out Geofilters. As Snapchat continues to grow its user base and improve its ad product, brands need to consider developing a Snapchat strategy and adding the popular messaging app in your social marketing mix.
Source: The Verge
