What Happened
Kik users will soon find themselves talking to more than one chatbot in one conversation as the popular messaging app launches “concierge bots” today. Designed to be like a friend helping you shop for clothing or makeup, Kik users can enlist their help when they are talking to chatbots from brands such as H&M, Sephora, and Victoria’s Secret. The concierge bots will chime in and offer suggestions based on celebrity styles, the occasions that the user is shopping for, and the inventory of the brand whose chatbot started the conversation.
What Brands Need To Do
This interesting new feature is illustrative of the potential capability of conversational commerce. By bringing in another chatbot, Kik is making the in-chat shopping experience more social and closer to a real-world shopping experience. As consumers increasingly turn to messaging apps as their primary channels of communication, it is important that brands follow the customers to reach them. To learn more about what chatbots can do for brands, check out our Medium post on chatbots.
The Lab has extensive knowledge about building chatbots. If you’re interested in reaching your audience on messaging apps and better serving them with a chatbot, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) for more information or to schedule a visit to the Lab.
Source: AdWeek