What Happened
Popular messaging app Telegram is upgrading its chatbot platform to support bot-powered mini games as it aims to spice up its user experience and drive more engagement. Previously, developers could make text-based bot games for Telegram. The new API introduced on Monday allows for integrated HTML5-based games inside chat windows, complete with graphics and sound. The API also includes a running tally of your contacts’ scores, if they are playing the same game, to make the games competitive and engaging.
What Brands Should Do
This chatbot initiative opens doors for brands to devise bot-powered mini-games on Telegram to engage with consumers. With more and more smartphone users opting to communicate via messaging apps, it is time for brands to start exploring the new brand opportunities generated by chatbots to reach prospective customers that are becoming increasingly averse to conventional ads.
The Lab has extensive knowledge about building chatbots. If you’re interested in reaching your audience on messaging apps and better serving them with a chatbot, please contact our Client Services Director Samantha Holland ([email protected]) for more information or to schedule a visit to the Lab.
Source: TechCrunch
