What Happened
Android users will soon be able to activate their in-car infotainment system by saying “OK Google,” the same hot-word command used for Google Home and Pixel phones, as the search giant start rolling out voice command to Android Auto. With supported models, drivers will be able to get directions, check the weather, or change their music hands-free, which makes for a safer, more convenient driving experience. In addition, the updated Android Auto app also comes with a streamlined interface for driving and the options to have your incoming text messages read aloud and to respond to them using voice.
Why Brands Should Care
Compared to Apple, which added Siri support to its CarPlay in August 2015 and updated in-car Siri features this June, Google may seem a bit behind in introducing its digital assistant service into cars. Nevertheless, now with this Android Auto update, more car owners will get to interact with their in-car infotainment system in a conversational manner.
Besides Google and Apple, auto brands are also actively pursuing the potential of in-car conversational interfaces. For instance, Hyundai became the first auto brand to integrate with Amazon’s voice-based digital assistant service Alexa this summer. As more and more consumers become familiarized with the type of voice-based interfaces, brands will need to seize the initiative to navigate the emerging opportunities and challenges of the changing forms of digital interaction.
Source: The Verge