What Happened
To help patients, especially children, to prepare for their first MRI scans, the Kings College Hospital in London has created a “My MRI” VR experience that is designed to familiarize first-time patients of the procedure. The hospital made an app for Google Cardboard that contains a 360-degree video to guide viewers through the process from arrival to sliding inside the MRI scanner.
What Brands Need To Do
This is an interesting use case of VR content in healthcare, as it leverages the immersive power of virtual reality to put patients at ease and prepare them for the real procedure. VR has long been a promising training tool in the medical field for simulated scenarios or virtual surgeries, but this new app shows that healthcare and medical brands can employ VR for patient-facing, informative initiatives as well.
How We Can Help
Our dedicated team of VR experts is here to guide marketers through the distribution landscape. We work closely with brands to develop sustainable VR content strategies to promote branded VR and 360 video content across various apps and platforms. With our proprietary technology stack powered by a combination of best-in-class VR partners and backed by the media fire-power of IPG Mediabrands, we offer customized solutions for distributing and measuring branded VR content that truly enhance brand messaging and contribute to the campaign objectives.
If you’d like to learn more about how the Lab can help you tap into the immersive power of VR content to engage with customers, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) to schedule a visit to the Lab.
Source: TechCrunch