What Happened
In a bid to further monetize its growing video content, Facebook has opened mid-roll ads to more Live videos, extending the ability for certain Pages and Profiles to insert mid-roll video ads, which it dubs “ad breaks,” into their Facebook Live broadcasts. Facebook first started testing mid-roll ads in Live videos in August. This means more broadcasters can show 15-second ads within their livestreams while receiving part of the ad revenue.
The company also announced it has officially started testing mid-roll ads in non-Live videos, including the ones uploaded by users. Facebook says ad breaks will only be available after the first four minutes of playback, with additional ad breaks available after every five minutes.
What Brands Need To Do
With Facebook users watching 100 million hours of video every day, the site is quickly evolving beyond a mere social network into an online video destination. Earlier this month, the company announced it is building an OTT streaming app for viewing its video content, following a series of initiatives focused on improving its video products. As Facebook continues to add new video ad products to its increasingly video-heavy social platforms, brands may consider adjusting their video budgets accordingly to reach today’s mobile consumers in a more targeted, effective way
Source: Marketing Land
