What Happened
Twitch is ready to take the logical expansion from streaming video gameplays to selling video games. The company announced on Monday that it will start to make game titles available for purchases later this spring. The company will be working both big-name and indie game publishers for the launch, including Ubisoft, Telltale Games, Digital Extremes, Hi-Rez Studios, tinyBuild, Paradox Interactive, Trion Worlds, Vlambeer, and others.
Once Twitch users make a purchase, they can play the game via Twitch Launcher, a software for that Twitch Prime customers uses to redeem games and loot codes. They can also opt to download and play the games through existing developer and publisher-operated services, including Uplay.
What Brands Need To Do
This move will no doubt open up a new revenue stream for Twitch while also setting it up for competition against other game marketplaces like Steam and Valve. While this may not be a common marketing ploy, several QSR and CPG brands have worked with video game publishers to develop games that incorporated their brand IPs. For brands, this means they will soon have a new platform to sell and promote the branded video game content they own.
Source: TechCrunch