What Happened
Chase has jumped on the Facebook Live train with a plan to live stream performances from rock legend Eric Clapton’s upcoming tour on its Facebook Page this weekend. The bank is sponsoring Clapton’s North American tour and plans to broadcast four songs from the concert at in Inglewood, California this weekend exclusively on its Facebook page. Like most brands using Facebook Live, Chase will rely on push notifications to drive tune-in for these live performances.
What Brands Need To Do
Brand marketers looking to enter the livestreaming arena should take a cue from this partnership and learn to amplify their sponsored events. Branded live streams during big media events offer brands a great shortcut to get their content in front of a mobile audience in real time. Previously brands such as GE and Toyota have leveraged live-streamed events to amplify their sponsorships. Therefore, brands that wish to stay connected to consumers need to figure out what content their customers would want to see and find the right live-streaming platform to reach them.
Source: AdWeek
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