What Happened
If you happen to be both a Hyundai owner and a Google Home user, now your car is ready for voice command. The South Korean carmaker announced on Thursday that it has officially enabled the Google Assistant integration with its BlueLink connected car system, as promised at this year’s CES. This update allows owners of recent Hyundai models to remotely control several aspects of their vehicles. For example, users can ask Google Assistant to start their vehicles, set climate control, send directions to the on-board navigation, or unlock/lock the vehicle among other functions.
What Brands Need To Do
This is not the first time Hyundai has integrated its connected car system with a voice assistant. In November 2016, the company extended its BlueLink app to support voice command via Amazon’s Alexa. Now with this Google Assistant integration, Hyundai is further committing to make its vehicles useful with voice-activated conversational interfaces, which opens up new possibilities for them to connect with customers at home. As automakers experiment with smart home device connectivity to expand the reach of their services, other brands should take note and start exploring this space to reach customers beyond mobile as well.
How We Can Help
The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The “Miller Time” Alexa Skill we developed with Drizly for Miller Lite is a good example of how Dialogue can help brands build a conversational customer experience, supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Barrett ([email protected]) to schedule a visit to the Lab.
Source: 9to5 Google
