What Happened
On Wednesday, Amazon announced new permissions that allow developers to read, add, and delete items in Alexa’s built-in shopping and to-do lists from within third-party skill. This makes it easier for customers to keep track of their important tasks and shopping items through third-party skills. This feature is now available worldwide for developers building skills for the US English, UK English, and German language models.
What Brands Need To Do
This simple update allows brands to develop Alexa skills that can directly insert brand-related reminders or additional information into the two native lists in the Alexa app, which may help brands establish a lasting presence on Alexa and provide convenient access for users. CPG brands can, with permission from the users, integrate the shopping list into their Alexa skills to remind users of replenishment as needed, whereas a fitness brand can create a skill that sends daily workout challenges to user’s to-do list.
How We Can Help
The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The “Miller Time” Alexa Skill we developed with Drizly for Miller Lite is a good example of how Dialogue can help brands build a conversational customer experience, supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Barrett ([email protected]) to schedule a visit to the Lab.
Source: Amazon Developer – Alexa Blog
