What Happened
On Tuesday, Amazon announced a new lineup of 4K smart TVs that run on the updated Fire TV software. Integrated with Alexa support, users can evoke Amazon’s virtual assistant to conduct voice search for content or access Alexa skills via the remote control. As is the case with Amazon’s Fire TV streaming devices, Alexa will show you many results visually instead of just speaking them back. Working with two TV manufacturers, this new Amazon Fire TV lineup will be sold under either the Element or Westinghouse brand depending on the regional market, with prices ranging from $449 for the 43-inch model to $899 for the 65-inch.
What Brands Need To Do
This announcement continues Amazon’s hot streak of integrating Alexa in smart home devices. In the past month alone, the ecommerce giant introduced two new Echo devices – the Echo Look and the Echo Show – to push deeper into the conversational home gadget space. The Alexa-powered smart TVs are but another way for Amazon to make Alexa omnipresent in a connected household. As conversational devices continue to conquer the smart home space, brands that wish to stay ahead of the curve need to start leveraging the developer tools available to create voice experiences for the likes of Alexa in order to reach customers at home.
How We Can Help
The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The “Miller Time” Alexa Skill we developed with Drizly for Miller Lite is a good example of how Dialogue can help brands build a conversational customer experience, supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Barrett (samantha@ipglab.com) to schedule a visit to the Lab.
Source: Fortune