What Happened
Google’s Daydream VR platform is getting its first major software revamp later this year, Google revealed during a keynote focused on VR and AR on Day 2 of its I/O developer conference. The update, codenamed Daydream Euphrates, will roll out to all phones with Daydream support as well as the standalone VR headset it is making with HTC and Lenovo.
One of the biggest new features is Chrome VR, which will let Daydream owners browse the web inside VR and launch WebVR-based content when it rolls out this summer. All bookmarks and other personalizations will also be synced to it once you sign in with your Google account.
In addition, Google is also adding a cast option so that you can mirror the VR screen on a TV via Chromecast so other people can also see what you’re seeing in VR. New screenshot and screen-capture features are also added to facilitate sharing. YouTube is also getting a VR space where you can connect with friends and watch videos as if you were in the same room.
What Brands Need To Do
Altogether, this update for Daydream VR brings some new features to make the platform a bit more user-friendly and functional, which help make Daydream to stay competitive as the race of bringing VR to mass market starts to heat up. The launch of a standalone Daydream VR headset that works without an Android phone can be a great way for Google to attract iPhone users. As VR platform continues to mature, it is time for most brands to come up with a VR marketing strategy and start thinking about how VR content may help strike a deeper connection with your customers.
How We Can Help
Our dedicated team of VR experts is here to guide marketers through the distribution landscape. We work closely with brands to develop sustainable VR content strategies to promote branded VR and 360 video content across various apps and platforms. With our proprietary technology stack powered by a combination of best-in-class VR partners and backed by the media fire-power of IPG Mediabrands, we offer customized solutions for distributing and measuring branded VR content that truly enhance brand messaging and contribute to the campaign objectives.
If you’d like to learn more about how the Lab can help you tap into the immersive power of VR content to engage with customers, please contact our Client Services Director Samantha Barrett ([email protected]) to schedule a visit to the Lab.
Source: 9to5 Google
