Hasbro Promotes Furby With Record Setter World Record Campaign

The Lab connected Hasbro and Initiative with Record Setter for a campaign that launches this week to promote the new Furby.  Some of YouTube’s biggest stars are posting world records with Furby that are at times ridiculous but always awesome.  Our favorite is the record for “Most Furbys Driven In A Car” which features Dave Days cheuffering 132 animated robotic toys.  The clip has over 75,000 views on YouTube in just two days.