How Yahoo Is Using Its Native Ad Network

One of the biggest advantages native advertising has against traditional banners and pop-ups is their subtlety. And Yahoo is taking full advantage of their ad network to extend these ads outside its own properties to help other publishers promote their own stories. Featured as sponsored links, these “Stream Ads” from Yahoo will appear in the content recommendation box on sites like Vox Media and CBS Interactive, with more publishers expected to join in the near future.