Category: trend reports

By The Numbers: What Consumers Want Out Of Connected Cars

Posted on by Richard Yao

It’s estimated that by 2015, more than half of global vehicles sales will be made up of connected cars. As the connected car is still a relatively new concept for buyers, it will be crucial for manufacturers and brands to determine which features truly interest them.

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Not surprisingly, the “driving assistance and safety” category is top of mind. The “infotainment” features that the auto industry is attempting to upsell, however, are not as important in comparison.

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Looking closer at the infotainment features, it is clear that in-car music streaming, which replaces traditional car radio, enjoys high popularity among connected drivers. (No wonder Pandora has been aggressively vying for the market.) Downloading media content, in comparison, is most likely hindered by the high cost of data plans in connected cars, which remains a major obstacle for connected car adoption.

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A look at the big picture, though, reveals that the majority of U.S. car owners don’t really understand the full capabilities (and possibilities) of the connected car. The auto industry will need to do a better job at familiarizing car consumers with the great benefits of connected cars if they wish to stay ahead of the curve.

Gen Z and Digital Privacy

Posted on by Richard Yao

Contrary to popular belief, Gen Z knows what they are doing when it comes to digital privacy.

Adults often criticize Generation Z — teenagers between the ages of 13 and 17 — for their lack of interest in protecting digital privacy. Such a consensus is bolstered by the numerous selfies posted, the tons of private information cavalierly shared, and the details about their personal life broadcasted through social media — a consensus seemingly backed up by relevant studies.

Despite all the alarming oversharing, however, Gen Z is not unconcerned with privacy. Today’s teens might just have a different idea about what privacy entails. They don’t separate their online and offline lives the way older generations might, but they are concerned with sharing information with a selective group of trusted friends or brands.

Privacy Settings Are Key

Teens are savvy about using privacy settings online, which is why they are so much more comfortable sharing personal information online. Facebook privacy settings, for example, are especially put to good use by today’s teens. Instead of thinking that “whatever’s online can be found” as many older users would, teens feel free to share while protecting their privacy. That’s why 60 percent of teenagers have their Facebook profiles set to private so that people they are not friends with cannot access their information, according to a Pew Research study

Self Expression v.s. Privacy

Today’s teens trust social media more than older generations do and consider it to be a platform for creative expression. Many teens dislike the cyberbullying common on social media therefore prefer sites that do not require users to provide their real names or personal information — places where bullies and enemies are less likely to find them.

Growing up as digital natives attuned to NSA surveillance as well as targeted ads on Facebook, Gen Z has learned to navigate with ease between the “do-not-track” features and the convenience that location services provides. They are shunning away from Facebook and other “un-cool” platforms alike and flocking towards apps like Instagram and Snapchat. Gen Z prefers platforms that have earned their trust by allowing them greater degrees of anonymity and privacy without sacrificing their ability to express themselves and connect with each other.

On Trend: Blame It On The Third-Party Service

Posted on by Richard Yao

Here’s the newest budding “trend” in the tech industry: when your app gets hacked and users’ privacy compromised as a result, don’t take the blame, but point your finger at an incompetent third-party application for its failure. In the span of one week, both Snapchat and Dropbox have resorted to this tactic after news of major security breaches broke. Snapchat is specifically naming Snapsaved.com as the leak source, while Dropbox vaguely faults “several third-party apps”.

One troubling implication with this blaming game is that by choosing and trusting poorly secured third-party application with their personal data, the users have no one but themselves to blame. Snapchat even specifically noted in a statement that “Snapchatters were victimized by their use of third-party apps to send and receive Snaps, a practice that we expressly prohibit in our Terms of Use precisely”.

But still, the truth remains that Snapchat and alike could at least take partial blame for not managing their APIs and monitoring third-party services better. It is common practice for big-league social services like Twitter and Facebook to develop official APIs for better control over third-party apps, yet neither Snapchat nor Dropbox has released one. With more users turning to third-party apps for features unavailable in the main app, cloud-based services like these are in need of better regulation over their APIs. Resorting to a clause buried deeply inside a lengthy Terms of Use is not going to help eliminate the security concerns, and it is our hope that such “trend” will not catch on.

Brands: Don’t Ignore Data Security Concerns

Posted on by Richard Yao

In our recent POV on the “data dilemma” that most brands face regarding data collection, one crucial point we highlighted was security. If a brand can’t ensure data security, consumers will be reluctant to do business with the company.

As recent news reports indicate, however, brands aren’t clueless about the need for data security so much as willfully ignoring it until it’s too late. News of the massive credit card breach at Home Depot earlier this month marked the biggest consumer data breach in recent history, yet the retailer was reportedly aware of the security problem as far back as 2008 and did nothing about it. Similarly, Apple is now also accused of willfully ignoring the iCloud security issues long before the celebrity photo breach happened.

As both companies scramble to deal with the aftermath of losing consumer trust, this should serve as a lesson to all brands: collected consumer data must be managed with proper encryption and other up-to-date security measures. Otherwise, ignore early concerns about data security at your own risks.

For more actionable insights on how to keep data secure and consumer trust in tact, download our newest POV here.

On Trend: Car Radio Going Digital

Posted on by Richard Yao

Earlier this week, Clear Channel, the media company that owns most of America’s big broadcast radio stations, changed its name to iHeartMedia, after its fast-growing digital-radio platform iHeartRadio. This rebranding effort puts Internet-based radio front and center, which makes sense in today’s digital age, when digital newcomers like Pandora and Spotify are challenging radio’s relevancy.

The car is the last bastion of traditional broadcast radio because very few cars have access to the Internet. But that’s about to change, as more cars become connected to the Internet and more digital radio services become available. According to a recent study by Edison Research and Triton Digital, over a quarter of U.S. smartphone owners has streamed radio from their handsets in cars, a sharp increase from a mere 6% just 4 year ago.

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In fact, the gradual shift towards Internet-based radio is so evident that even Sirius, the biggest subscription-based satellite radio operator, is reportedly eyeing the move to digital radio. Right now, Sirius heavily relies on their partnership with automakers to get their satellite-radio receivers installed in the cars. But that will have to change if it wishes to compete with the likes of Pandora, which can be easily accessed from mobile devices.

That being said, broadcast FM.AM car radio will probably hang around a bit longer, because it’s free, easy to use, and benefits from a strong broadcast signal. As Internet connectivity in the car improves, however, the trend towards digital radio dominance is basically inevitable.

Everybody Wants To Rule The World Of OTT Calling

Posted on by Richard Yao

Last week, Apple’s announcement that they would enable WiFi-based calls in iOS 8 sparked interest, but people have been enjoying free phone calls by using various OTT services for years. However, the market is currently undergoing a major shake-up, as telecom companies enter the market previously dominated by third-party VoIP apps.

VoIP Apps

Released back in 2003, Skype was among the earliest third-party apps to support Voice Over IP (VoIP) service. Although reasonably priced, the charges for calling landlines and mobile phones limited the scale of Skype’s VoIP usage, leaving the door open for other mobile apps like Tango and Viber to complete with better mobile user experiences and lower pricing. And earlier this year, a Singapore-based startup introduced Nanu, an app that supports free calls to non-Nanu users by playing a short ad over the connecting ringtone. Google also recently updated its Hangouts app to add Google Voice integration, which allows users to dial and receive VoIP calls.

The Telecom Companies

With the popularization of smartphones and high-speed mobile data connectivity, the movement towards OTT communication has reached a tipping point. Verizon and T-Mobile started with Voice over LTE (VoLTE) that allows carrying phone calls over the high-speed LTE networks. Apple’s announcement prompted major carriers like T-Mobile and AT&T to announce upcoming WiFi calling services soon after. And unlike VoIP that most third-party apps use, WiFi calling could jump from the carrier network to Wi-Fi seamlessly.

The Dark Horse

At this point, mobile carriers aren’t the only ones jumping on the OTT calling wagon— WhatsApp, the Facebook-owned messaging app, is reportedly set to add Internet-based voice calls soon. And with over 600 million monthly active users, it might just become one of the major players in the increasingly saturated OTT calling market.

On Trend: The Convergence of Tech and Fashion

Posted on by Richard Yao

The flirtation between tech and fashion has long been on our radar, and with the introduction of the Apple Watch earlier this week, the convergence of wearable tech and designer fashion has officially become a full-blown affair.

The trend started because both industries need each other. For tech companies, collaborating with the fashion industry helps to push out the new products with that extra sheen. This is especially true for the wearables, frequently dubbed “ugly” and “un-wearable” for their often bulky and unpolished designs. And the tech industry is realizing that making their wearables “fashionable” is a pre-requisite for mass adoption. For instance, Fitbit gave its fitness tracker a makeover by teaming up with Tory Burch, while Samsung is collaborating with Swarovski to offer bedazzled straps for its new Gear S.

On the other hand, many fashion brands are embracing technology in order to stay ahead. For the younger generations, technology is quickly replacing fashion, as many members of Gen Y and Z cite the newest handset as a higher purchase priority than the fashion fad of the season. In order to keep fashion “in fashion”, the industry is more than happy to incorporate the newest tech into the new looks. The “smart” accessories are being prominently featured on the runways of New York Fashion Week. And earlier last month, Ralph Lauren has also embraced new technology and developed its first item of smart sportswear.

Now with Apple unveiling their first wearable product, this trend is going stronger than ever. The Cupertino company geared up for its Apple Watch reveal by first poaching several executives from luxury fashion brands, and inviting key fashion influencers to the launch event. And it worked, receiving mostly positive reactions from the fashion world for its polished design, multitude of styles, and plenty of customization options. In the foreseeable future, this trend will most certainly continue, as such integration helps normalizing the otherwise “geeky” new tech products, especially the wearables, in a way that is mutually beneficial for both industries.

“Hearable” Is The New Wearable

Posted on by Richard Yao

When it comes to smartwatches or fitness bands, the wrist is the focus of the current wave of wearable technology. But wireless smart-earbuds, also fashionably dubbed “hearables”, might just be the piece that truly mainstreams wearables. From Samsung’s necklace-like Gear Circle to Motorola’s new micro-headset The Hint, more and more tech companies are coming out with their own hearables that sit in your ears, freeing up your hands and eyes.

The prerequisite technology for mature hearables—voice command, wireless connection, and cloud processing—already exist, while obstacles like including battery life, connectivity, and faster cloud processing are being tackle by industry leaders. Intel has plans to develop a voice recognition that uses offline possessing for faster responses. Google, meanwhile, has been working on its voice control for years as part of its Google Now interface, and is allegedly grooming it to be featured on its wearbles.

By utilizing the oft-ignored auditory sense and eliminating screens that require constant visual attention, hearables are convenient, unobtrusive, and most importantly, intuitive—all invaluable qualities that make them easily adoptable. With the worth of hearables market predicted at over $5 billion by 2018, these smart-earbuds are set to take over as a key part of wearable tech.

Who Will Dominate the Smartwatch Market?

Posted on by Richard Yao

Wearable tech is one of the hottest trends in tech industry right now, and the smartwatch is leading the wearable movement at the moment. In fact, in just the past week, five notable tech companies have each launched or updated their own smartwatch.

Samsung Gear S

Announced yesterday at Samsung’s AFI event, Samsung Gear S is the sixth smartwatch launched by the company in the past 12 months. Featuring a two-inch screen and integrated 3G SIM-card support, the Gear S is not only the biggest smartwatch on the market, but also the only one that could function independently. However, some have voiced concern that its bulky design could hinder mass consumer adoption.

Sony SmartWatch 3

Sony is also trying to stay relevant in the wearables game with its new Sony SmartWatch 3. The new model runs the Android Wear system, and is fully integrated with Sony’s Lifelog Android app, which tracks everything from music played to sleep stats, enabling the completely “quantified self”.

Asus ZenWatch

Asus, the world’s fifth-largest PC vendor, entered the smartwatch battle royale earlier this week with its new ZenWatch. Mostly a standard companion piece, ZenWatch features a unique Wellness app that measures your “relaxation levels” and provides tips on how to improve your relaxation score.

LG G Watch R

Most smartwatches on the market right now feature rectangular screens, so it’s refreshing to see Korean manufacturer LG come up with a circular design that mimics the shape of a real wristwatch for its G Watch R. Although a substantial improvement over the original G Watch, it shares a similar design to the Moto 360, released 2 month ago by Motorola, and pales in comparison in terms of primary specs.

Meta M1

Big names in tech aren’t the only ones jumping on the smartwatch wagon: Meta Watch, a company born from former Fossil engineers, has jreleased the Meta M1, a smartwatch that features a cool, retro analog chronograph design. Made with premium materials, the M1 only offers limited functions (monochromic screen; no tracking or apps) but prides itself on its deluxe quality. And last week, Swatch announced that it has started to work on its own smartwatch, set to launch in early 2015.

Of course, all these new smartwatches could be completely overshadowed by Apple’s “iWatch”, widely speculated to be revealed next Tuesday. Rumored to feature a flexible display covered by sapphire glass, the iWatch might just be the latecomer that upends the whole game. So get your popcorn ready—the fight over the nascent smartwatch market is only just starting.

Four Tech Trends Spotted At Samsung’s IFA Event

Posted on by Richard Yao

Earlier today at the IFA trade show in Berlin, Samsung announced four new products coming this fall. Besides Galaxy Note 4, the expected update of its popular “phablet” series, the South Korean tech giant also unveiled Galaxy Note Edge, the new Gear S smartwatch, and the Gear VR, a virtual reality headset. Throughout the event, four major industry trends stood out with each of Samsung’s new offerings:

The screens are getting bigger

With Apple rumored to introduce iPhones with bigger screens next week, it came as no surprise that Samsung doubled down its “phablet” offering with Note 4 and Note Edge, along with a smartwatch that features a 2-inch screen. But the screens aren’t just getting bigger; they are also getting curvy. The futuristic Galaxy Note Edge features a display that curves around one side of the phone and a special OS that makes good use of the warped screen. Plus, the new Gear S also has a curved screen that fits on your wrist naturally

The smartwatch is coming into its own

Having released five smartwatches since the initial introduction of its Samsung Gear last year, Samsung stepped up its wearable game by introducing a vastly improved Gear S. Thanks to its nano-SIM card support, the Gear S can make calls, receive emails and texts, and generally operate semi-independently. It does not completely operate as a standalone, but it does point to a future where smartwatches might become less of an accessory and more of an independently functional device.

Tech continues to collaborate with fashion brands

The trend of consumer tech teaming up with fashion brands continues as Samsung collaborates with Swarovski to offer crystal-studded phone cases for Note 4 and similarly bedazzled straps for Gear S. The collaboration follows a successful partnership between the two brands at the recent NY Fashion Week. This trend will most certainly continue, as such integration helps normalizing the otherwise “geeky” new tech products in a way that is mutually beneficial for both industries.

Virtual reality is on the rise

Samsung is pushing in on the virtual reality trend with a headset. Built in partnership with Oculus, the Samsung Gear VR allows users to wirelessly mount the new Galaxy Note 4 in front of their eyes and use the device for gaming and watching movies. Samsung is also teaming up with major media companies to produce entertainment content specifically made for immersive virtual reality experiences.