Is a messaging app that let users send evaporating photos and videos really worth 10 billion dollars? This is the question that got the industry wondering when news broke earlier today that Snapchat is currently in funding talks with an array of investors, notably including China’s e-commerce giant Alibaba. And this round of financing has reportedly placed an enormous $10 billion value on the company. Whether the evaluation is justified or not, this funding round would to an interesting one to follow, especially with Tencent, Alibaba’s No.1 competitor in China, being a covet investor in Snapchat.