Tag: amazon dash

Amazon Expands Dash Buttons, Now Over 100 Brands

Posted on by Lab Team

What Happened
Amazon continues to expand its “push-to-reorder” Dash buttons to cover more brands and products. Earlier this week, the ecommerce giant debuted about 80 new Dash buttons, bringing the total number of branded Dash buttons to over 100. The new batch covers products beyond the household products category, such as food and beverage products like Starbucks, Red Bull, Slim Jim, and Orbit gum. Amazon says orders made from Dash buttons have increased by more than 75% in the last three months.

What Brands Need To Do
The Dash button is a great tool for brands to develop and maintain consumer loyalty by enabling convenient reordering. With the popularization of connected devices, we expect to see more automatic replenishment service like Amazon Dash pop up in the near future. For brands with CPG  products, it would be wise to work with Amazon to develop their own branded buttons to cultivate a long-term relationship with consumers.

For more on how retailers and CPG brands can better build relationships with consumers through multiple touchpoints and channels, check out the Boundless Retail section in our Outlook 2016.

 

Source: TechCrunch

Header image courtesy of  Amazon’s YouTube Video

Brita and Visa Tap Into Auto-Refill Services

Posted on by Lab Team

What Happened
Following the likes of Whirlpool and Samsung, two more brands are tapping into the power of auto-refill services to facilitate repeat purchases and remove friction in reordering. Taking a cue from Samsung’s new printers, Brita introduced a WiFi-connected smart pitcher that is integrated with Amazon’s Dash Replenishment service and can automatically reorder replacement filters when 40 gallons of water have passed through the one currently in use. Similarly, credit card company Visa is looking into integrating its payment app into the dashboard of connected cars so that it can alert consumers when their gas tank is low, while allowing them to pay for gas right from the dashboard.

What Brands Need To Do
Automatic replenishment is a great tool for brands to develop and maintain consumer loyalty. With the popularization of connected devices and vehicles, we expect to see more integrations like these two examples pop up in the near future. For brands looking to cultivate a long-term relationship with consumers, this is definitely something worth a shot.

For more on how retailers and CPG brands can better build relationships with consumers through multiple touchpoints and channels, check out the Boundless Retail section in our Outlook 2016.

 

Sources: The Verge & AdWeek

Staples, Whole Foods, And Samsung Tap Into On-Demand Fulfillment

Posted on by Lab Team

What Happened
With the advance in connected devices and local delivery economy, more and more brands are trying out new ways to help customers order and reorder without stepping into stores. This week alone, three major brands have come out with on-demand fulfillment services to better serve their customers:

• Stationery and office supply retailer Staples is tinkering with its iconic Easy Button to make it a connected device that can take orders via speech commands. Sources says the feature will focus on reordering, tapping into purchase data to discern the product preferences of each customer.
• Upscale grocery retailer Whole Foods has invested in delivery service Instacart and made Instacart the exclusive delivery partner for Whole Foods’ perishables with a five-year delivery partnership.
• New Samsung printers are hooked up with Amazon’s Dash Replenishment service so they can automatically reorder ink refills when the supply is running low.

What Brands Need To Do
On-demand fulfillment allows retail stores to double as digital distribution centers, lowering the barrier of entry for interactions with customers in the real world. These three brands offer some good examples for other retailers and CPG brands to follow in utilizing new technologies and services to meet the growing consumer demand for convenience and instant gratification.

For more information on how brands can modernize their retail experiences to better engage with customers, check out the Boundless Retail section in our Outlook 2016.

Sources: Fortune, Engadget, and Re/Code