For an example of effective mobile strategy, check out beauty supply store, Sephora. Less than three years after first launching a mobile application, Sephora has created two tailored mobile experiences, apps for iPhone and iPad, with different features and content, to encourage purchases. The iPhone app incorporates barcode scanning for in-store product research, while the tablet version features articles and branded content paired with product recommendations and purchase links. The tailoring of the experiences has been highly effective, increasing mobile traffic, orders, and loyalty subscribers dramatically.
Tag: apps
Amazon Extends In-App Purchases to Mac, PC, and Web Apps
On track to become a one-stop shop for cloud-based developers and publishers, Amazon has extended its in-app purchasing API to include games for Mac, PC and Web platforms. This functionality, which was launched exclusively for Android apps last year increases the reach of Amazon’s billing system and will encourage developers to produce more for Amazon-native platforms including the Kindle Fire. Developers also stand to gain additional marketing opportunities, with in-app purchase items now able to appear on best seller lists and in recommendation campaigns.
PSFK Picks: Top Five Apps Of The Week – PSFK
PSFK Picks: Top Five Apps Of The Week
Many health apps are based on flimsy science at best, and they often do not work – The Washington Post
Shaky Science In Many Health Apps
The trouble with TV apps: hardware experts can’t build great software | The Verge
The trouble with TV apps: hardware experts can’t build great software
Redefining Medicine With Apps and iPads – The Digital Doctor – NYTimes.com
Redefining Medicine With Apps and iPads
The New York Times debuts an HTML5 iPad web app to complement its native apps » Nieman Journalism Lab
Apps Are So Much More Important Than The Mobile Web
Chart: Times Spent In Mobile Web vs. Mobile Apps
CHART OF THE DAY: How People Find Apps
Chart: How People Find Apps
The connected car: How to design compelling apps without causing accidents — Tech News and Analysis
Connected Car Concerns: Using Apps Without Crashing