Here at the Lab, we are always looking for emerging technologies that capture the attention of audiences at the most effective moments. Kicking off 2014, we experimented with incorporating micro-games at point-of-sale using Vengo’s vendor machines, which produced some quite promising findings.
Fast forward to June, we teamed up with Kiip and conducted a mobile engagement study that reveals that moments-based advertising increases purchase intent. We then joined forces with YuMe to explore measures of receptivity and attentiveness, with the findings neatly presented in a short video.
