Soon you won’t need to bother getting up from your coach after binge-watching Netflix to lock your front door – you can just ask Siri to do it for you. August, maker of the first iPhone-controlled locks, recently announced a second-gen smart lock that is Apple HomeKit enabled through a new Broadcom chip, allowing iOS users to use Siri to lock and unlock the door remotely. Moreover, the San Francisco-based company also unveiled a new doorbell equipped with a video camera.
What Brands Need To Do
This new Siri-enabled smart lock is one of the new examples of integrating voice command into connected home devices. Starting with Amazon’s smart speaker Echo launched last year, to Apple’s updated Apple TV with support for Siri, voice-activated command is quickly being integrated into everyday consumer products. This changes the way brands typically gets their messages delivered via visuals. Therefore, brands should consider developing a communication strategy for the audio-only platforms and explore building voice-powered experiences to reach consumers at home in the near future.