People have always connected over shared interest, forming unique relationships over similar passions. What was once limited to physical proximity has expanded into fan communities online. Constant connectivity has made it easier for people to connect, forming strong, loyal fandoms whether they know one another or not. In this POV, we discuss how brands can utilize technology to target these fandoms, or tribes, and message to them in an authentic and transparent way as a means to leverage brand equity.
Tag: behavior
Pew Research: Reading Habits In Different Communities
Pew Research has published a new report comparing reading habits across different communities. The findings indicate that 14% of readers read both an ebook and printed book in the past year with urban dwellers preferring ebooks far more than rural participants. More surprising is the fact that 58% of Americans still have a library card. Check out the full study at your library for more insight.