Tag: Best of 2015

Best Of The Lab 2015: Get Ready To Step Into Virtual Reality

Posted on by Lab Team

Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.

In the past year, virtual reality technology has garnered great momentum in its development, and we have seen a number of brands and media owners, including Marriott Hotels, Birchbox, JCPenney, and The New York Times, experiment with VR content to entertain and connect with their audiences. Throughout 2015, the Lab team has always kept our finger on the pulse of VR development. In September, we attended the Oculus Connect 2 event to learn more about VR’s imminent future, and we organized a VR-themed Fast Forward event for our fellow agencies and industry insiders earlier this month. With VR technology poised to break into the consumer market in the next few years, is your brand getting ready to engage consumers with immersive VR experiences?

Fast Forward: What You Need To Know From Oculus Connect 2 Event
Get Ready For Consumer VR: Oculus Headset To Ship In Early 2016
InStyle Magazine To Launch A VR-Enhanced Issue

 

Best Of The Lab 2015: Improving Physical Retail With A Digital Touch

Posted on by Lab Team

Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.

2015 saw tremendous growth for ecommerce, so much that it has seriously eroded Black Friday sales. But that doesn’t mean it’s all over for the brick-and-mortar retailers. In fact, traditional retailers have been actively incorporating digital components such as beacon technology, mobile payments, and in-store display of social media activities to build out rewarding interactive retail experiences that connect with shoppers. Here are some highlights on how they are improving physical retail with a digital touch.

Fast Forward: How Yext’s Xone Can Reach Black Friday Shoppers On Cyber Monday
JCPenney and Shopkick Inspire Cinderella Moments for Consumers
How Elle Used Proximity And Beacon Tech To Drive 500,000 Retail Store Visits
Ralph Lauren And Sephora Testing Interactive Retail Experiences

 

Best Of The Lab 2015: How To Create Branded Content That Works

Posted on by Lab Team

Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.

With the rise of ad-blockers, brand advertisers are increasingly turning away from online banners and looking into new ways to reach consumers. One great way to do so is through branded content. Throughout 2015, the Lab’s research team partnered up with Google and Yahoo to study the effectiveness of branded content on a global scale, to better understand consumer perceptions of branded video content, as well as how to use personalization to find the right audience for your brand content. Take a look at our findings:

IPG Lab + Google Release Deconstructing Branded Content: The Global Guide To What Works
IPG Lab + Google Present Blurred Lines: Creating Content That Works
IPG Lab + Yahoo: Giving Consumers The Personalization They Want

 

Best Of The Lab 2015: How To Cope With The Rise Of Ad-Blockers

Posted on by Lab Team

Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.

Ever since Apple added support for content-blocking Safari extensions to iOS 9, ad-blockers rocketed to the front pages and become a hot topic among advertisers and online publishers. While the scope of its impact may still be up for debate, one thing is undeniable: today’s tech-savvy consumers are starting to realize they can avoid ads by using ad-blockers. How will your brand cope? Here are some actionable suggestions from the Lab.

Fast Forward: Ad Blocking in iOS 9 Safari & What You Need to Do
Popular Ad-blocking Extension Adblock Now Allows Whitelisting
Why Ad-Blockers On iOS 9 Might Not Be What You Think
How Adblockers Are Messing Up Retailers’ Websites

 

Best Of The Lab 2015: Social Commerce Is Heating Up

Posted on by Lab Team

Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.

One of the key trends from this year was the surge of social commerce, i.e. ecommerce on social media channels. All big social channels came out with some variations of “buy buttons” and made a play for ecommerce dollars. Besides, brands have also been experimenting with new ways to engage with consumers on social channels, either through custom emojis or messaging apps. Is your brand ready to sell on social channels?

On Trend: Social Commerce Heats Up Again With “Buy Buttons”

ABC Uses Custom Hashtag-Emoji Combo To Unlock Previews On Twitter

Chinese Jewelry Retailer Deploys In-Store Beacons Via WeChat