What Happened
Department store chain Bloomingdale’s devised a fun way to engage with shoppers via Snapchat’s Geofilters. By creating custom filters placed throughout its stores, Bloomingdale’s is inviting customers on a scavenger hunt to discover them. Customers can enter sweepstakes by sending snaps with the branded geofilters to Bloomingdale’s Snapchat account.
What Retailers Need To Do
This Bloomingdale’s campaign continues an emerging trend of brands tapping into Snapchat Geofilters to engage consumers with scavenger hunts. The approach that Bloomingdale’s chose is particularly clever because it encourages participants to wander around the stores, which increases the chance of product discovery and purchases. With 90% of retail shoppers now using their smartphones in stores, retailers need to take note and learn to leverage mobile technologies and popular apps to excite and engage with shoppers in and out of stores.
For more information on how retailers can leverage digital technology to modernize their retail experience, please check out the Boundless Retail section in our Outlook 2016.
Source: Luxury Daily
