What Happened
In a creative case of outdoor advertising, camera-maker Canon launched a new OOH campaign in New York City that employs four pop-up digital billboards at the city’s most photographed locations. But instead of just playing ads for Canon, they offer onlookers some tips on how to take the best picture, each customized based on contextual data.
What Brands Need To Do
As today’s tech-savvy consumers increasingly avoid ads, brands have to find new ways to make sure their messages are seen. This Canon campaign offers a great example as it uses contextual data to offer useful information and tips to its audience, and more brands should take note and offer real value.
Source: AdWeek
