Smartphone app developer Shazam has found itself allied with Carlos Slim, who invested $40 million to back the continued development of the startup. British-based Shazam wants to use the funds to accelerate its expansion into television – where its utilization as a second-screen app has created an entirely new niche for the app to expand into. Shazam believes that within 18 months, TV will significantly outperform the music side of its business, and considers this the driving force behind the investment.