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Poptip’s real-time Twitter polling is utilized by some of today’s leading brands as a way to engage audiences and enable social TV tie-ins. With so much data coming in from responders, there is often a challenge of making these visualizations dynamic but not overwhelming. In the case of Poptip, the company is able to display the polling stats and cycle the responses of users based on influence and length of tweet. Can you think of any other ways you might present this data?
LinkedIn, boasting 28 million registered users in close to 150 industries, is at last doing things to incorporate community and the exchange of information within its network.
Since its launch in 2003, the professional networking site has served more as an online destination to store business contacts than a community offering value to our working lives. With the highly anticipated introduction of new social features, such as branded groups and custom applications, LinkedIn is trying to change this. At the same time, the company is offering brands a chance to engage with desirable business professionals in unique ways. Continue reading “LinkedIn becomes a community, finally”