Jay-Z announced the July 4th release of a new album “Magna Carta Holy Grail” via a Samsung commercial that aired Sunday during the NBA finals. The album will be free for a million Galaxy users, who can access the album 72 hours before its official release by downloading the Magna Carta app. Samsung reportedly bought a million copies of the record at $5 a piece, meaning the album is already platinum. In a music industry that’s seen album sales cut in half in the last decade, letting brands pick up the tab as a gift to consumers makes perfect sense and could be a model we’ll start seeing more often.
Tag: content distribution
Sports Illustrated Plans New Web Video Series
Over the past year, we’ve seen the entire video distribution model flipped on it’s head, from YouTube paid channels to live network TV streamed through a dedicated Apple TV app and even a Spielberg-produced “Halo” series for Xbox. So considering all the recent shifts, we can’t say we were all that surprised to see Sports Illustrated come out with their own live web video series…but it still is a first for a Time Inc company. The live half-hour show will be a bit more laid back then Sportcenter and is aimed at engaging sports in need of a midday fix. So far, Ford is the premier sponsor so we will stay tuned to see if SI’s video push gains some traction.
