Facebook is expanding its custom audiences tools to let advertisers target based on information from third party sites like Datalogix, Epsilon, Acxiom, and BlueKai. This means a car company, for example, could target users on Facebook that have been ID-ed by third parties as being in the market to buy a new car. While privacy advocates will likely sound the emergency alarm, it’s an opportunity for big brands to increase efficiency and spend money on users likely to return the favor.
Tag: display
Yahoo Homepage Redesign
Yahoo has revamped its homepage under the new direction of CEO Marissa Mayer. The new site has focused on personalization, adding a newsfeed that serves articles based on user preferences and social activity. The redesign hopes to deliver more relevant content which should improve ad revenues and revitalize the internet giant.
Mobile Accounts For 1/5 Facebook Ad Sales
It looks like Facebook is having more success monetizing mobile according to some figures from Kenshoo Social. According to the report, 1 in 5 dollars in ad spend goes toward mobile with a more costly CPC as well. Spend is predominantly on iOS tablets but Android dominates the smartphone market. Mobile display will satiate most brands for the time being, but expect the social Giant to deliver more mobile-specific ad products in the future. Check the one pager for the full results.
Real-Time Bidding to Take Ever-Bigger Slice of Display Pie – eMarketer
Facebook makes it official — an external advertising network is coming soon — Tech News and Analysis
Automated Bidding Systems Test Old Ways of Selling Ads – NYTimes.com
How Programmatic Buying Is Changing The Game
What’s More Important: Native Ads or Programmatic Buying? | Digiday
Measuring The Impact Of Native Ads And Programmatic Buying
Native Advertising: Media Savior or Just the New Custom Campaign? | Digital – Advertising Age
The Pros And Cons Of Native Advertising
