Our managing partners David Rosenberg and Chad Stoller are present at the German ad tech convention Dmexco. Chad took the stage yesterday in the “Future in Five” panel and talked specifically about utilizing new technology to reinvent out-of-home advertising. During his presentation, he highlighted the universality of outdoor advertising, the Lab’s recent efforts in programmatic outdoor buying and IPG’s recent investment in mobile measurement company Placed.
Watch the video of Chad’s great presentation via embedded video above (from 7:42 ~ 13:05)
