Tag: email marketing

Square Email Marketing

Square To Leverage Customer Data Into Email Marketing

Posted on by Lab Team

Read original story on: VentureBeat

Earlier today, mobile payment solution provider, Square announced its new expansion into email marketing. Aiming to help its cohort of businesses to engage with their customers, the company introduced a new tool suite that makes good use of its purchase and payment data to gain consumer insight and help businesses optimize their newsletter campaigns for better personalization and targeting. This marks the latest in Square’s continuous effort to diversify its revenue streams.

Header image taken from Square’s Official Blog

 

Email Opens On Mobile Nearing Desktop

Posted on by Lab Team

The growth of mobile does not just refer to mobile penetration, but as mobile as a hub for all media activity, particular for email. Mobile has nearly eclipsed desktop in terms of email holding 41% of all opens, compared with 36% from last year according to a Knotice report. Despite the initial interaction, mobile does not in fact generate as high engagement with click rates well below desktop. As more senders get savvy about optimizing for mobile, that number is likely to rise.