The Creative Emmy 2014 was announced on Sunday, and among the long list of new winners, Netflix and Apple stand out from the crowd.
Netflix continues to disrupt the entertainment content market by reaping a whopping total of seven awards with its original content. Three awards went to its hit prison dramedy Orange Is The New Black, which solidifies the show’s frontrunner status in the race for this year’s Best Comedy Series. It is worth noting that all of its award-winning shows and documentaries could never have been made if not for Netflix’s subscription-based business model, as they are evidently too edgy for ad-supported broadcasters and basic cable.
Meanwhile, Apple beats out strong competitors like Budweiser and Nike to take home the award for Best Commercial with its acclaimed holiday spot “Misunderstood” from last year, once again showcasing the tech giant’s incredible marketing flair.
This year I sat in on the blue ribbon panel for judging the final winners of 2009 Emmy Awards for Creative Achievement in Interactive Media for Fiction and Non-Fiction. As a member of the executive committee for the Interactive Media Peer Group for the Academy of Television Arts and Sciences, it’s been a big year for interactive plays in all television content.