Tag: fraud

30 members of the Association of National Advertisers (ANA) have joined forces to tackle the prevalence of fraud in digital advertising. The brands will be teaming up with fraud-detection company White Ops to conduct a month-long research on this subject, hoping to produce some actionable insights for combating the digital frauds. The effort is definitely timely and noble, but it seems doubtful that such a guideline could remain relevant and applicable, given the speed at which our technology, and correspondingly, the market are evolving. As we reported, a brand’s digital presence is now an easy target for cyber attacks, and it is crucial for the brands to develop a stronger sense of awareness and supervision on this issue.