Tag: FuelBox

In a brilliant move that combines health incentive, branded value exchange, and wearable tech all together, Nike has been secretly setting up temporary vending machines, aptly named FuelBox, that trade Nike FuelBand points in exchange for branded Nike products. It comes off as a novel guerilla experiment for Nike to market its brand value while generating buzz for its wearable device. Such an integrated plan, if proven successful, would most likely be exerted more frequently.