CTIA 2009 was a much smaller show than last year, which was a big talking point at the show. Despite the reduction in size, the show had two big stories to tell: 4G and apps.
The 4G story began with Verizon CEO Seidenberg’s keynote, where he mentioned Verizon’s plans to roll out Long Term Evolution (LTE), a 4G technology, by year end in select markets. On the show floor, those three letters took on a much greater meaning, and were everywhere. At LG’s booth, I saw high quality HD video streaming over LTE connections that were four times faster than peak cable broadband.
For marketers, LTE is going to make things very, very interesting. Continue reading “4G and apps dominate CTIA”
