Americans more than ever are heading online to get purchase critical “information.â€Â Given the tough economic times, the value of every spare dollar means that people have to be more thoughtful about how they spend it.
As a recent article in the Wall Street Journal reveals, auto purchases are no exception. Not only is general information about a car important but finding/affiliating with like consumers is spawning a growth in “niche†online sites. Even as U.S. auto sales have fallen by about 30% this year from a year earlier, more than 100 new auto-related Web sites have been launched, says research group Hitwise. Continue reading “Consumers turn online for car purchases”
