Numerous marketing campaigns have deployed the “send-us-your-selfie” gimmick, but few have realized how much valuable information brands can get by analyzing those shared photos. Ditto Lab offers a platform that specializes in image analytics. By gathering those image-based data about brands, valuable intelligence such as consumer interest and brand affiliation could be made available to advertisers, potentially adding a new dimension to the acquisition of big data.
Update: Tumblr has reportedly started working with Ditto Lab to gather data on brand affiliation.
