IPG Lab and Flurry conducted behavioral focus groups with tablet video watchers. Left alone in our living room, hidden video cameras show that participants watch tablet video very differently than TV, even taking the tablet with them on trips to the kitchen instead of waiting for an ad break, as our TV watchers did. Hear our participants give their opinions on tablet video first-hand, and see it through their eyes via a video camera embedded in their eye-glasses.
Apologies to our readers for being down for a week. We had a mean hack that caused lots of disruption to our system. We’re back up though with some extra padlocks on our door and hopefully will stay that way.
One of our favorite browser extensions comes from our friends at Cooliris. We’ve been watching their product turn Web browsing on its head as it turns your browser into a 3D experience.
And, we’re all too happy today to see the launch of their publishing networks which enables advertisers to subtly integrate their images into the experience. As TechCrunch notes, this is an exciting step for the startup as it moves to solidify its business model…which in this economy is a good thing to be doing with that investment money.
See their first campaign execution after the jump.
