What Happened
Aiming to “empower artists on the cutting edge of storytelling,“ the Sundance Institute – the organization behind the famed annual film festival – is teaming up with virtual reality firm Jaunt to launch a residency program to nurture VR content creators. The program is set to run for six months with resources and VR production equipment provided by Jaunt.
What Brands Need To Do
One hindrance in the development of VR technologies has been the lack of quality VR content, and Sundance’s new program signifies the content industry’s recognition of this issue and is taking measures to fix it. Similarly, Facebook-owned Oculus also created its own in-house VR studio, which debuted its first digital short Henry earlier this fall.
With the $99 Samsung Gear VR coming this Christmas and Facebook’s Oculus shipping its first consumer-facing headset in Q1 2016, next year is poised to be a monumental year for virtual reality. Some brands, such as Marriott Hotel and Target, are also dabbling in producing branded VR content. Other brands that seek to engage consumers with immersive experiences should be mindful of the rapid developments in VR.
Source: Wired
