Being the resident car guy at the Lab, I recently came across the Volvo S60 concept car online; A nice looking car with decent lines. Volvo has been experimenting with interactive experiences on their website for some time, previously with their Rush game. Now, they were offering a free S60 racing game. Initially, it looked like a cool way to promote consumer engagement.
While games are not new, and racing games are everywhere (Forza rocks), that an automobile manufacturer might create one around a concept car seemed unique and worthy of a try. And I didn’t expect it from Volvo. They make nice cars, but plays in the video game space? Continue reading “Volvo’s gaming efforts stuck in the pits”
E3 2009 is my fifth E3, though I managed to miss the recent “awkward years.â€Â While the rumor was that this E3 would return to prior glory, I’ve been a bit disappointed – the show is much more guarded than in years past. The press conferences on Monday and Tuesday had some neat surprises, but few of those surprises managed to make it out to the show floor. 
From 1980 onward, conversations were happening on a broad scale online. First on 
This is the best story we have seen in weeks. Apparently the 
Things are taking a turn for the worse. No, I’m not talking about the economy; I’m talking about the marketing about the economy.
April 1, 2009–In some cases, emerging media is still ironing out the analytics issue. However, in most cases, the analytics are sound, and held up to the high bar set by digital. For in-game advertising, the size of the ad on the screen, the duration it appears on the screen, and even the angle at which it’s being viewed can all be tracked.
April 1, 2009–There’s been a great deal of discussion lately about cloud computing. However, many people don’t understand what cloud computing really means, what it can do, and why it is so important. To address these issues, the lab has put together a handy new guide. First though, one needs to understand the ideas behind cloud computing.