Tag: live stream

Twitter Scores Original Live Video Content From NBA

Posted on by Lab Team

What Happened
Twitter continued its quest for more live sports content as it struck a deal with the NBA to broadcast exclusive live content on its platform. It is important to note that the two “live original programs” that Twitter will be getting from the NBA will not include actual game broadcasts. As part of the deal, Twitter will also double the number of ad-supported NBA highlights it posts to Twitter and Vine. Twitter reportedly splits the ad revenue from those highlights with the NBA. Last week, Twitter signed a deal with Pac-12 Networks to live stream over 150 collegiate sports events during the upcoming 2016-2017 season.

What Brands Need To Do
As Twitter continues to buff up its live video content with a heavy focus on live sports, it opens up more opportunities for brands, especially those in sports, activewear, and fitness, to reach their target audiences on social channels. Agreeing to split ad revenue with content providers, Twitter’s ad-friendly approach toward live streaming should be taken into consideration as brands seek to connect with an online audience that may be difficult to reach via traditional media buys.

 

Source: Re/Code

Facebook Updates Graph API With Brand-Friendly Features

Posted on by Lab Team

What Happened
Facebook has updated its Graph API to add several features that buff up its support for live videos. Among the new additions, support for live audience restriction based on age, gender, language, or location stands out as it enables brands to deliver the live streams to their desired target audience only. Other added features include support for continuous Live video, more Page insights, and improved design of ads placements to make it easier for advertisers to test and select placement options.

What Brands Need To Do
Graph API, first announced at its F8 conference in May, allows developers to build rich app experiences across a variety of Facebook platforms and services, serving as a “primary way to get data in and out of Facebook’s social graph.” The added features should be useful for brands using Graph API to develop branded experiences on Facebook and its apps to reach their massive active users. With the added features for Live video, brands now have more control over the length and availability of their live streams and can leverage that to craft engaging, targeted live content for Facebook users.

 

Source: Facebook for Developers

Twitter In Talks With Sports Leagues And Turner For More Live Sports Content

Posted on by Lab Team

What Happened
Following its entry into live sports streaming with a test Wimbledon broadcast on Wednesday, Twitter is reportedly in talks with the NBA, Major League Soccer (MLS), and Turner network to seek more live sports content. Turner, in particular, holds the broadcast rights of games from several popular sports leagues, including the NBA, MLB, and the NCAA.

What Brands Need To Do
It should come as no surprise that Twitter is doubling down on its quest for live sports content, given it is the kind of premium content that the microblogging network needs to expand its stalled user base and make a compelling case for its ad products. As more and more audience turns online, media owners and sports leagues will have little choice but to follow along and embrace live streaming. Even ESPN, king of sports broadcasting, is reportedly considering launching OTT streaming packages to deliver live sports content directly to viewers so as to capture the cord-cutters and cord-nevers. Therefore, brands targeting sports fans need to closely follow the developments in this field and start exploring live-streaming channels to see if it provides a viable channel to reach your target audience in a cost-effective way.

Source: Re/Code

Twitter Enters Livestreaming With Wimbledon Broadcast

Posted on by Lab Team

What Happened
Twitter officially entered the world of live sports streaming with a high definition broadcast of the ninth day of the Wimbledon tennis tournament. The microblogging social network set up a dedicated page where users can watch the live broadcast brought by ESPN alongside a stream of real-time tweets tagged with #Wimbledon. The livestream works on both desktop and mobile. There are currently no in-stream ads running during breaks, and Twitter does not seem to be selling Promoted Tweets specifically for the Wimbledon stream.  

Earlier this year, Twitter inked a deal with the NFL to stream ten games live this fall, and this Wimbledon broadcast can be seen as a warm-up test for the company. Although Twitter is not selling ads for the Wimbledon broadcast at the moment, it is definitely selling ads for the NFL streams and has been reported to be hawking their NFL ad packages for as much as $8 million.

What Brands Need To Do
Twitter is not the only social network dipping its toes into live sports broadcasts. Earlier this week, Formula E announced that it will be broadcasting its upcoming finale through Facebook Live. While the new live-streaming model may undermine the lucrative deals major sports leagues have with broadcasters, media owners and sports leagues will have little choice but to embrace live streaming as its audience continues to grow. With live sports broadcasts gaining momentum, it brings a new way for brands to reach a wider range of viewers online. Therefore, brands targeting sports fans need to take heed of the developments in this field and start exploring live-streaming channels to see whose ad products best fit your campaign goals.

 

Source: AdWeek

 

GoPro Cameras Now Support Real-Time Broadcasting

Posted on by Lab Team

With the help of Livestream iOS app, proud owners of GoPro cameras can now broadcast their adrenaline-pumping shenanigans over WiFi or 4G connections in real time. The live-streamed video quality won’t be what you usually expect from a professional HD camera like GoPro, but it does open up new opportunities in experience sharing and news reporting while serving as a potent marketing tool.