What Happened
Home improvement brand Lowe’s is leveraging VR experience to offer customers a hands-on practice of tiling a bathroom wall. The company is currently running this VR learning initiative, dubbed “the Holoroom How To experience,” at select store locations in Boston and Canada, where a customer enters a virtual room, put on an HTC Vive headset, and uses the Vive controller to simulate mixing mortar and placing tile. Lowe’s says it is planning to offer a broader range of tutorials in more stores to help boost Millennial consumers’ confidence in taking on DIY home improvement projects.
What Brands Need To Do
VR can be a powerful learning tool for educating customers and for demonstrating new products. According to Lowe’s, customers in a trial run scored a 36% better recall on how to complete the tiling project when compared to those who watched a tutorial video on YouTube. This initiative also goes beyond simple 360-degree video content to engage customers with an interactive experience, which more brands should start doing if they wish to fully explore the potential of VR
How We Can Help
Our dedicated team of VR experts is here to guide marketers through the distribution landscape. We work closely with brands to develop sustainable VR content strategies to promote branded VR and 360 video content across various apps and platforms. With our proprietary technology stack powered by a combination of best-in-class VR partners and backed by the media fire-power of IPG Mediabrands, we offer customized solutions for distributing and measuring branded VR content that truly enhance brand messaging and contribute to the campaign objectives.
If you’d like to learn more about how the Lab can help you tap into the immersive power of VR content to engage with customers, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Source: CNN Money
Header image courtesy of Lowe’s press release
