Tag: magnaglobal

What Marketers Need To Know About YouTube’s NewFronts

Posted on by Lab Team

What Happened
YouTube announced a slew of new initiatives at its NewFronts event on Thursday, as the Google-owned company continues to solidify its leading position in the online video space. First, it unveiled a new ad product called Google Breakout Videos, which allows brand advertisers to identify and insert pre-rolls into “fast-rising” YouTube videos as they go viral. Ad buyers will also be able to buy Google Preferred ads programmatically through Google’s DoubleClick ad platform.

In addition, YouTube is teaming up with the NBA to develop two original virtual reality series that offer basketball fans behind-the-scenes looks at basketball legends and more. Ahead of the event, reports broke that the company is planning to launch a skinny TV bundle, but YouTube neither confirmed nor denied that at its NewFronts.

What Brands Need To Do
As digital video starts to overtake TV in garnering consumer attention, especially in the younger generations, YouTube is leading the pack of online video platforms in a grab for the TV ad spending. In fact, our sibling agency Magna Global announced that, as part of a 3-year deal it struck with Google, it will invest $250 million into digital video ads on YouTube while receiving “competitive rates” on Google Preferred’s unskippable ad inventory. With online video consumption continuously on the rise, brands need to recalibrate their media spending and take advantage of the new tools YouTube offers.

Source: AdWeek

Five Must-See Stats From Magna Global’s New Media Economy Report

Posted on by Lab Team

Click here to read the full report

Our sibling agency Magna Global released their latest Media Economy Report. Titled “The New Face of TV,” the report focuses on the rapid ascension of OTT and explores how this trend will make audiences redefine the definition of traditional TV. Here are the top five statistical highlights:

  • “Cord-cutting” became a reality in 2015, and Magna expects nearly seven million more homes will cut the cord by 2020.
  • The number of “cord-never” households — whether they are broadband-only, broadcast-only, or non-TV homes — will reach 30 million over the next few years.
  • Time spent with OTT devices has more than doubled year-over-year, and overall time with digital video, regardless of device, has increased by 25%.
  • OTT devices are capturing an increasing share of digital video ad views and growing faster than any other device with a 157% year-over-year growth rate.
  • Digital media revenues will reach 37.3% market share by the end of 2017 globally, surpassing TV, to become the number one media category.

 

Read original report on: magnaglobal.com

 

Five Must-See Highlights From The 2015 MAGNA GLOBAL Global Ad Forecast

Posted on by Lab Team

Read original report on: magnaglobal.com

Our sibling agency MAGNA GLOBAL released their annual Global Ad Forecast for 2015 earlier today. Here are the top five statistical highlights:

  1. Globally, media owner advertising revenues are forecast to grow by +4.8% in 2015 to reach $536 billion, surpassing the half-trillion milestone. MAGNA forecast global digital revenues to reach 30% market share globally in 2015 (+15.1% to $163 billion).

  2. Domestically, media owners advertising revenues grew by +4.0% this year to $165 billion in the US – an acceleration compared to 2013 (+2.4%) but below previous expectations.

  3. Digital media grew strongly again this year (+17.2% to $142 billion) driven by mobile campaigns (+72%) and social formats (+64%).  Based on long-term forecasts, digital media will catch up with television in 2019, when both account for 38% of global advertising revenues.

  4. Digital media is already the #1 media category in 14 of the 73 markets analyzed by MAGNA GLOBAL in this update, including the UK (highest share in the world: 47%), Australia, Canada, Germany, China, Sweden and the Netherlands. In the US, digital will outgrow television revenues by 2017.

  5. Most other media categories suffered from the competition of television and digital in 2014. Newspaper ad sales decreased by an average -4.3% while magazines ad revenues shrank by -7.3%. Radio was flat (+0.1%) and out-of-home media grew by +3.4%.

MAGNA Infographic: The World Of Global Digital Media In 2013

Posted on by Lab Team

This map from MAGNA represents the global digital media market in two dimensions. The size of each country is proportional to its domestic digital ad revenues (including search, display, video, and social) in 2013. And the color code represents the maturity of the market (i.e. the share of total advertising spend going into digital media) around the global average of 24%. This visually informative infographic shows, for instance, that UK is number one in terms of maturity, with digital media controlling 43% of the advertizing market (USD 9.5bn), followed by Netherlands and China (37% and 35%, respectively). It also shows that despite taking up 36% of global spending in digital ad., the US is only slightly above global average with a maturity level of 27%.

MER5_Digital_Map

 

Note: the infographic featured here is an updated version of a similar one the Lab published over a month ago.